Tashkent, August 22, 2024 — The IT ALLIANCE Association, together with the Marketing Association of Uzbekistan, organized a productive business breakfast that brought together leading IT professionals and marketing specialists. The event served as a platform for discussing current trends, sharing experience, and establishing new business connections.

In their opening remarks, Rustam Tashov, Chairman of the IT ALLIANCE Association, and Diyor Mirzaakhmedov, Director of the Marketing Association, emphasized the importance of synergy between technology and marketing for the development of Uzbekistan’s digital economy. They noted that, amid rapid technological advancement, successful companies need to effectively combine innovative solutions with efficient marketing strategies.

The presentations by marketing specialists attracted particular interest. They provided a detailed analysis of the IT market in Uzbekistan and Central Asia. Key trends such as the growth of mobile internet, the development of e-commerce, and the use of artificial intelligence were highlighted. Marketers also discussed challenges facing the industry, including competition, a shortage of qualified professionals, and market regulation.

A representative of IT Park shared inspiring plans for the future. She spoke about new initiatives aimed at supporting young startups, attracting investment, and scaling up IT service exports. The statistics presented demonstrated the rapid development of the IT industry in the country: the number of IT companies is growing, exports are increasing, and new jobs are being created.

The business breakfast participants highly appreciated the opportunity to connect with colleagues from different companies and discuss current issues. The event marked another step toward strengthening cooperation between IT professionals and marketers, which is an important factor in the development of Uzbekistan’s innovative economy.